HEALTH
Media buyers weigh the sledgehammer or the scalpel approach to MFA classification
![Media buyers weigh the sledgehammer or the scalpel approach to MFA classification](https://connecticutnewspress.com/wp-content/uploads/2024/02/763-media-buyers-weigh-the-sledgehammer-or-the-scalpel-approach-to-mfa-classification-780x470.png)
MFAs carry a loose definition and media buyers are split on how to go about removing them from their clients’ programmatic budgets…
MFAs carry a loose definition and media buyers are split on how to go about removing them from their clients’ programmatic budgets…