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Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
![Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline](https://connecticutnewspress.com/wp-content/uploads/2024/03/4474-digiday-research-deep-dive-agency-spending-on-tiktok-sees-a-sharp-decline.gif)
Agency marketers have historically been more skeptical toward TikTok than their brand marketer counterparts, and a Digiday+ Research survey found that agency spending on TikTok has fallen sharply in the last few months…