BUSINESS

Your Social Media Presence Can Help You Land (or Lose) a Job Opportunity

Tips for curating a professional and engaging brand that resonates with prospective employers.

May 16, 2024

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  • Your digital footprint and online activities can have a big effect on how attractive and visible you are to potential employers. How do you notify your network about your job search without sounding too desperate or needy? And if you’re currently employed, how do you walk the tightrope between subtly reaching out to your social media contacts and not setting off alarm bells with your employer? In this article, the author speaks with two experts about how to strategically manage your presence on social media when searching for a new role.

    Your social media presence can make or break your job search. Tapping into your network’s connections and ideas can give you an edge, but it’s critical to be savvy and maintain professionalism. So, how do you post about your job search without appearing desperate? What’s the best way to showcase your skills to ensure your contacts think of you for opportunities? If you’re currently employed, how can you subtly signal you’re open to a new job without raising red flags at work? And if you’re a new grad just entering the working world, where do you even start?

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    • RK


      Rebecca Knight is a journalist who writes about all things related to the changing nature of careers and the workplace. Her essays and reported stories have been featured in The Boston Globe, Business Insider, The New York Times, BBC, and The Christian Science Monitor. She was shortlisted as a Reuters Institute Fellow at Oxford University in 2023. Earlier in her career, she spent a decade as an editor and reporter at the Financial Times in New York, London, and Boston.



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  • New!


    HBR Learning

    Career Management Course

    Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Career Management. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.

    What’s your next career move? Learn how to set yourself up for success.

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