HEALTH

Why advertisers are using AI to manage ‘choice overload’ and unlock first-party data

Daniel Engelke, Content Marketing Manager, Viant Advertisers exploring, if not currently using, AI-powered solutions from their ad tech partners need to ask if those tools are truly solving their everyday challenges.  These challenges span from the decline of third-party cookies (even if their end date has once again been pushed off) and new digital privacy [……

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button