Fender is taking on Amazon’s cheap guitar sellers at their own game by launching a Chinese-made Strat for $119

Fender appears to be taking on Amazon’s cheap import guitar sellers with the launch of its own ultra-affordable Squier Stratocaster line, dubbed the Debut. 

The cult of the import bargain has been around since Japanese firms first started ‘borrowing’ classic designs in the 1970s, but in recent years it has shifted into a new gear, particularly at the entry-level end of the market.

*Read 5 free articles per month without a subscription