HEALTH

Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

Photo of aDMIN aDMINJune 13, 2024
0 0 Less than a minute
Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement…

Photo of aDMIN aDMINJune 13, 2024
0 0 Less than a minute
Photo of aDMIN

aDMIN

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