HEALTH
How AI and contextual targeting help gain voter attention for the 2024 election
Kara Ullmann, head of political, US, Seedtag CTV advertising will be front and center throughout this year’s election season, with political ad spend on CTV projected to increase by 506% from spend in 2020, according to eMarketer. CTV will be essential for the presidential candidates and even more so for those down-ballot…