1. Neutrogena Ultra Sheer Moisturizing Face SPF 60 Serum, which finally answers the question of, “What if a high-quality priming moisturizer could also punch the UV right out of the sun??” This lightweight, nongreasy, no-white-cast formula is here to solve all your warm weather beauty woes once and for all by playing nice under your makeup *and* protecting you from the sun’s rays.
Check out a TikTok of the serum in action.
Promising review: “I have been searching for a sunscreen like this for a long time. I really dislike putting anything heavy on my face and prefer a gel-like consistency. I am a big fan of the Neutrogena Hydro Boost Hyaluronic Acid serum and the texture of this sunscreen feels pretty close to that. I have tried much more expensive ‘serum’ sunscreens and find this one my favorite and for a much better price point.” —JHoch
Get it from Amazon for $14.12.
2. A set of delightfully ~~tingly~~ self-heating soothing foot masks made with Epsom salts, lavender, and peppermint perfect for anyone whose recent step count is “too many.” Nothing like a lil’ self-care on those aching feet to lift your spirits!
Emma Lord/BuzzFeed
Check out a TikTok of the foot masks in action.
I’m a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn’t quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that my feet felt very refreshed and relaxed at a time of day when they’re usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days!
Promising review: “Very soothing. My husband and l used these on our European vacation and they definitely felt good on our feet!” —KS2018
Get a set of three pairs from Amazon for $11.97.
3. Plus Catrice “Instant Awake” Under Eye Brightener, which became the internet’s holy grail for concealing and brightening dark circles under your eyes so fast that everyone’s old concealers are doing double takes. This lightweight, color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference.
The color adaptive formula is designed so one of two shades will work on any skin tone. Check out a TikTok of the brightener in action.
Promising review: “Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it.” —Monica T.
Get it from Amazon for $6 (available in two shades).
4. A buildable Lego cherry blossom reviewers love for a small but thoughtful way to add a touch of whimsy to their floral displays, or to gift to a fellow Lego enthusiast as a cheerful lil’ pick-me-up.
Check out a TikTok of the flowers in action.
Promising review: “Great afternoon activity. All of the flower Lego sets are great for a break and getting your mind off things. We have several different flower ones in a vase, and they all seem to fit nicely together.” —Jeremy Moeller
Get it from Amazon for $9.59.
5. Eos’ Shea Butter Vanilla Cashmere body lotion, which TikTok is going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works.
Promising review: “Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn’t leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing.” —Dragonheart Jo
“Better than TikTok said! OMRyan Gosling, this is an amazing lotion!!! Run, don’t walk, and buy this lotion! The name is vanilla cashmere and that is exactly what this is! Love love love!” —DeeDra Billings
Get it from Amazon for $8.98 (available in five scents and in multipacks).
6. A pair of “floating” air conduction headphones designed to settle just over your ear instead of inside it — basically all the convenience and privacy of earbuds, without the discomfort of physically putting them in your ears. It picks up calls just as well as any other pair, and is designed so the sound isn’t audible to anyone else!
Purity is a small business that specializes in tech products and accessories. Check out a TikTok of the open-air headphones in action.
Promising review: “I’ve tried soooo many different types of earbuds over the years with no success. But these Purity open-air headphones are the first pair I’ve ever tried that actually fit well, don’t hurt, and sound great! So, after many years of trying, I’ve FINALLY found the right ones for my ears!! Woohoo! They are comfortable, lightweight, have great sound clarity, are easy to operate, and have great battery life. People can hear me clearly when I talk on the phone with them. I definitely recommend these, especially if regular in-ear buds don’t work for you either.” —CPic
Get it from Amazon for $15.95 (available in 16 styles).
7. Essence’s Lash Princess mascara, because TBH, we’ve all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5, gives you instant length, and is DELIGHTFULLY sweatproof.
Emma Lord/BuzzFeed
Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn’t get clumpy, it stays put no matter how much you sweat, and you can apply it on very lightly if you don’t want it to look so dramatic, or continue applying for longer lashes each time.
Promising review: “Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints.” —Kd
Get it from Amazon for $4.99 (available in black or brown and in three-packs).
8. A set of eye-popping fine point pens designed not to bleed through pages for planners and journals, so you can — gasp — color code your to-do lists, journals, and calendar in the cutest way possible.
Promising review: “I got these to help motivate me to write in a journal to help my mental health. They work great, and I LOVE seeing all the different colors in my journal! It makes me happy. :)” —Ella B.
“I love these pens. They were on a TikTok review, I thought I would give them a shot. I don’t doodle, I write. They write smooth like a felt tip pen. Plus the option of colors, yahoo! For $7 you can’t go wrong!” —Heatherfoy68
Get a set of 18 from Amazon for $6.99 (available in sets of 24 and 36).
9. A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action.
Promising review: “I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It’s longer and thicker than ever.” —Diane J. Huff
Get it from Amazon for $11.95.
10. L’Oréal Paris Makeup True Match Lumi Glotion designed to enhance your skin’s natural glow ✨ — perfect for anyone who wants a lightweight alternative to foundation or just a lil’ extra low-effort, ethereal shimmer in their lives.
Check out a TikTok of the Lumi Glotion in action.
Promising review: “Love love love this stuff. This is such a stellar product that is so versatile. Can be worn alone to put some glowy life to skin. Add to foundation or layer it. Beautiful. Use it as a base wear you put highlighter on top. Mix some with moisturizer. This in my opinion is better than so many high luxury brands that make similar products. And I am pretty sure it can be used by all skin types. It’s not oily feeling at all and it doesn’t dry out skin either. Just a total package. Can’t beat the price either.” —Figgy08
Get it from Amazon for $13.98+ (available in six shades and in two-packs).
11. A set of toss-and-chop salad tongs, or “salad scissors,” for anyone who loves their salad ingredients chopped into delightfully itty bitty bits — necessary for maximizing your flavor ratios and making sure you get a taste of every flavor in the salad in every single bite!! These work just as well as the $56 Pampered Chef version on everything from lettuce to veggies to meats.
Check out a TikTok of the salad scissors in action.
Promising review: “These are sturdy and easy to clean. I use it for salads, veggies, and even to make chicken salad, as the food processor breaks the chicken down way too much. I looked for these when I saw them at a Pampered Chef party, but I didn’t want to pay the price. These are sturdy, and lock closed when not in use. Would buy again.” —Just Me
Get it from Amazon for $24.60.
12. An easy-to-apply one-hour (!!) self-tanner so much cheaper and more effective than its competitors that your medicine cabinet will laugh at the old versions you used. This vegan blend is easy for beginners to use without streaking or uneven patches, and although the tan is instant, the fade is nice and gradual.
Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Amazon Customer
“i am very pleased with this self tanner. I usually use the St. Tropez, but it is so expensive. I decided to give this a go after seeing numerous TikToks about how wonderful it is. Well the truth is, this self tanner is wonderful! No orange, no smell.” —Shana
Get it from Amazon for $9.97 (available in 16 styles).
13. A “flossing toothbrush” with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth!
Emma Lord/BuzzFeed
Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with “great” dental hygiene might miss with traditional brush and floss routines.
I bought this and love it! I usually use an electric toothbrush, but I feel like I’m getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I’ve switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.
Promising review: “This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there, and if you push too hard, you nights be sore like I was. It felt like after going to a dental cleaning.” —AN
Get a two-pack from Amazon for $9.90.
14. A set of vinyl coasters to give your coffee table a delightfully retro nostalgic touch *and* protect it from the perils of condensation.
Check out a TikTok of the coasters in action.
Promising review: “I absolutely adore these!!! They are so cute and definitely do the job! They keep the surface free from water rings and make me giggle!” —johnny williams
Get a set of six from Amazon for $6.99.
15. A no-scrub weekly shower cleaner you can quite literally “set and forget” to maintain its cleanliness over time — once you apply it after a shower, you just have to wait eight to 12 hours and it’ll quietly tackle the soap scum, grime, oils, mold, and mildew stains without any elbow grease from you.
Promising review: “I saw this product on TikTok and decided to try it out for myself. The name doesn’t lie — spray it on, shut the bathroom door, and in a few hours, the shower is 100 times cleaner. Usually I’ll let it sit overnight, and by morning, the visible grime on the shower is gone, include soap scum. I’ll usually let the shower water rinse the residue out, and then will take a bucket just to get everything off the shower walls. It is a bit slick if you try to get in the shower without rinsing the residue, but otherwise it’s a worthy cleaning staple in my house.” —Tara D.
Get it from Amazon for $19.52+ (available in two scents, three sizes, and a two-pack).
16. A set of wildly popular ~hotel~ pillows that will make you feel like a lil’ cherub falling asleep on a breezy cloud. Reviewers are obsessed with how these manage to be soft but firm at the same time, and how they’re so breathable and cooling that they’re basically a must-have for anyone who overheats at night.
Promising review: “These had great reviews, but I was still a bit skeptical. I’m a bit of a pillow snob. These pillows — these amazing, heavenly pillows — are now my favorite part of going to bed. Soft but firm. How does that work? It gives support for me to sleep slightly propped up but I sink into this comfortable personal cloud. Soft but firm. My head isn’t sinking through the pillow to rest on my mattress, but I feel comfortably enveloped. Heaven. I bought two but think that would be too much fluff, so now my husband and I each have one. Buy them. Add to cart. Buy now with one click. Stop the research. You’ve found the pillows you were looking for.” —Marissa Urey
“God himself must use these pillows. I have (or had haha) insomnia, not to mention a bad neck/back *and* hot flashes. The comfort and the cooling is AMAZING (even with silk pillowcase). Thank you, TikTok for influencing me!!!!” —Rickie White
Get a set of two from Amazon for $59.99+ (available in two sizes).
17. A cleverly designed rechargeable electric candle lighter with a flexible neck so you can light all your coziest, deepest candles without worrying about the “YIKES” of being near an open flame. This is also windproof and super portable for anyone looking for options to light candles or fires outside, too!
Promising review: “I absolutely love this product. Now I’m able to light candles where the candle wax has melted down and it’s hard to reach inside the jar. I also love the fact that you charge this with a USB cable and the charge lasts for a long time. It has indicator lights to let you know how much of a charge is remaining. I’ve only had to charge it once since I purchased it. I Very durable and a great value for the price. I definitely recommend this.” —Cassandra S.
“Another product I got from TikTok. It’s a necessity. No more struggling and almost burning yourself. Stays charged for days. A week at most if you use it frequently.” —Nijada
Get it from Amazon for $9.99 (available in seven colors and in two packs).
18. Kahi Wrinkle Bounce Hydrating Multi-Balm, a Korean beauty product you may have already seen taking TikTok by storm — this easy peasy all-in-one moisturizer for your face, lips, eyes, *and* neck is formulated with salmon complex and collagen to help reduce fine lines and boost radiance. Reviewers especially love how instant the hydration feels, and swear by it for that ~glass skin~, “just out of the shower” effect.
Check out a TikTok of the wrinkle balm in action.
Promising review: “Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips and wrinkles!! Game changer for me, will def try the others!” —Kristy
Get it from Amazon for $21.86+ (available in five styles).
19. A fast-acting, refillable plug-in fly trap for flies, fruit flies, moths, and gnats that works up to 400 feet by using a light to lure them. The best part?? The “trap” part is on the back, so you don’t have to behold a little bug graveyard in your kitchen when you flick on the lights in the morning.
Check out a TikTok of the plug-in fly trap in action.
Promising review: “I can’t say enough wonderful things about these handy little bug catchers! They are simple to use, cheap to refill, and catch a ton of small bugs and flies. I have eight of them now, all around my house! It’s a little gross how many tiny flying insects are around…but it makes me feel a lot better now that I have these!” —Chris H.
Get it from Amazon for $13.99 (also available in a two-pack).
20. Joesoef’s pharmaceutical-grade anti-acne sulfur soap that people with acne, rosacea, dermatitis, and clogged pores swear by for helping clear their skin. A lot of reviewers noted that they found this specific product after their dermatologists recommended it to them!
Joesoef Skin Care is a small business that specializes in anti-acne skincare products.
Promising review: “I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren’t blackheads. She suggested using a sulfur soap to get rid of or minimize those stubborn clogged pores. This has a slight sulfur smell, but it is not overwhelming, and it disappears when dried. It works! My pores are much smaller. After applying and drying, moisturize.” —Sandy G
“I initially saw this product come up on TikTok and was curious so I went to read the reviews. After seeing how much success some people had, I decided to give it a try! I’ve struggled with random hormone breakouts, blackheads, cystic acne — you name it! I’ve tried medical grade, antibiotics, topicals, but nothing has consistently cleared my skin. Now, I’ve only been using it twice a day for a week but I have zero red pimples or breakouts.” –CarlyC
Get it from Amazon for $12.99 (also available in multipacks).
21. A set of cowboy straw toppers to add some much-needed “yeehaw!” into your hydration regimen. Reviewers also love this for keeping their straws safe from germs out here in the wild, bacterial west.
Check out a TikTok of the straw toppers in action.
Promising review: “So SO CUUUTE! 10/10!! good product and keeps my straw from getting bugs or getting germs on it! plus it’s really cute.” —JennA
Get a set of four from Amazon for $6.99.
22. A bottle of Color Wow Dream Coat Supernatural Spray designed to work on all hair types to give your blowout the smoothest, most frizz-free styling of its *life*. If your greatest enemy is summer humidity, this little bottle is about to be your secret weapon. Bonus: you only have to spray it once every three shampoos for it to work, so it’ll last you a *long* time.
23. E.l.f.’s new sheer tint, hyaluronic acid-infused moisturizing “Squeeze Me” lip balm that comes in flavors like Vanilla Frosting, Honeydew, and Peach. It is 2024, and we deserve an affordable way to perpetually taste like birthday cake!!
Emma Lord/BuzzFeed, Amazon
I love love love this lip balm. I compare it to the $24 version from Summer Fridays, which I’ve been splurging on — I love that brand because it lasts so long and is so high quality, but this $4 E.l.f. version feels comparable and, more excitingly, comes in smaller versions so I can stock my totes and bathroom with them whether I’m at home or on the go. It’s hydrating, lightweight, doesn’t get sticky, and adds a perfect ~subtle~ gloss whether I’m using it alone or on top of a lip color. I love the vanilla flavor so much, it’s got a similar vibe to the birthday cake flavor that Glossier sometimes carries.
Promising review: “I have one in my car, one in my purse, and one at home. These just feel so good on your lips! The flavors are very true to their name. They are pretty small though, so if you use it often it won’t last long (which is another reason I have three of them), but for $4 each it is worth it. I sometimes like using this before putting on the E.l.f. Lip Reviver Oil. Such a great base to an awesome lip oil!” —Jax
“i got this product because of the hype of it on TikTok. This lip balm smells SO GOOD. And hydrated my lips.” —kayla
Get it from Amazon for $4 (available in five flavors).
24. A folding pill organizer with conveniently visible pill windows for easy access. Each has six small compartments for little pills, plus a large compartment for capsules and vitamins, making it ideal for trips where you might need a lil’ emergency pharmacy in your backpack but don’t want to take up space.
Promising review: “Where has this been all my life? I purchased this because I saw them all over TikTok. As someone with chronic illness I honestly carry around like 10 different pill bottles for ‘just in case’ situations. This little pill box is a great size, I love that it’s magnetic and each little compartment fits a good amount of pills. It won’t fit a ton of Tums if that’s what you’re looking for, but the amount of space this has saved in my bag is amazing!” —Jasmin Salas
Get it from Amazon for $8.16 (available in 13 colors, two sizes, and two-packs).
25. A pack of cult-favorite Clean Skin Club Clean Towels — these ultra-soft, chemical-free disposable towels are ideal for drying your face or pairing with a makeup remover or face wash to gently remove makeup at the end of the day. A lot of folks with sensitive skin *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels.
Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products.
Promising review: “I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option.” —Sahara
Get a pack of 50 from Amazon for $17.95 (available in larger packs).
26. A painless, mint-flavored teeth-whitening pen reviewers swear by as an alternative to pricey professional treatments and strips. This gets results from the very first use, lightening up years’ worth of stains from coffee, tea, wine, or just, you know, existing as a human with teeth.
Promising review: “I have to say, I was skeptical about this product from all the TikTok hype about it but after trying it out, it really does work. I’ve used whitening strips before but those usually hurt my sensitive teeth and I hate the taste of some of the other gels on the market but this one was super easy and didn’t hurt my teeth at all and didn’t taste much different than my regular toothpaste, since I got the mint-flavored one. I used it for a few weeks before my brother’s wedding and it worked like a charm. I noticed visible results in only a couple of days and was able to keep using it until I reached my desired shade of white. 10/10 would recommend for anyone with sensitive teeth and tastes!” —Victoria Bravo
Get a two-pack from Amazon for $18.95 (also available in packs of one, three, and four).
27. A hands-free portable phone charger that sticks right onto your phone plug and chills there so easily that you might forget it’s there in the first place. This mini charger is designed to give you one full iPhone battery per charge, making it a lifesaver for busy humans, particularly ones who love traveling.
Check out a TikTok of the charger in action.
Promising review: “I used these several times for the past year, traveling for business and leisure. It is always a challenge to find an outlet at the airport since some airports do not offer a charging station. Using those types can also be a security risk. That’s why I love using these portable chargers. They are lightweight and fit in my travel handbag/or small backpack pocket. The portable chargers take about 30–35 minutes to fully charge if dead. Once charged, they charge fast and hold a charge for many hours.” —J
Get it from Amazon for $14.99 (available in five colors).
28. An affordable, Lululemon-esque longline sports bra so comfy, supportive, and versatile that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed to be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat.
Promising review: “I saw this on TikTok and wanted to try it out. It is amazing. I’ve only got one but I’m gonna have to buy several other colors. It’s super soft, seamless, and comfortable. Super cute to wear to the gym or just staying home!” —Whitney C.
Get it from Amazon for $19.99+ (available in sizes XS–3XL and 29 colors).
29. Campbell’s Ghost Pepper Chicken Noodle Soup for anyone who’s looking to jazz up their boring meal with a side that will inevitably make them go. 😳🔥👻❗ Reviewers are delighted to report that Campbell’s was NOT messing around on the spice level with this!!
There’s also 16 grams of protein in there, if you can power through the heat!! 🥵 Check out a TikTok of the soup in action.
Promising review: “My new favorite soup. Big can, big flavor, and it has enough ghost pepper to leave your eyes watering long after you’re finished. I’m going to be keeping a case on hand. Campbell’s hit a home run with this product.” —James Corridan
Get it from Amazon for $2.26 (available in other non-ghostly flavors as well).
30. A lightweight hybrid backpack, cooler, *and* chair that is doing so much that it’s practically eclipsing all your other warm-weather gear. This foldable, insulated gizmo holds food and supplies for everything from long soccer games to hikes to camping, and easily converts into a seat that can hold up to 400 pounds.
Reviewers especially love that it comes in so many colors so family members can each have their own!
Check out a TikTok of the backpack chair in action.
Promising review: “Super recommended! We have only used it a few times, but it has saved my poor legs and our arms from carrying stuff at events. Super lightweight, comfortable to wear, and lots of space. I am a bigger girl and it hold me just fine sitting on it.” —Purehoney
Get it from Amazon for $26.98 (available in 11 colors).
31. Sol de Janeiro’s Hair And Body Fragrance Mist, because people are straight up so obsessed with the smell of their cult-fave Bum Bum Cream that they bottled it up for everyday, anytime use. With a delicious “sunshine” and “beachy” smell that reviewers all describe a little differently, it is for sure *the* signature scent of the summer.
Promising review: “The hype off TikTok is real about this scent. It’s very warm and vanilla smelling. Almost like a beachy vibe. I hate how no one would give me any kind of explanation on how it smelled, but glad I jumped on the band wagon with this one.” —Karli Bullins
Get it from Amazon for $24 (available in five other scents).
32. A strap-in airplane headrest/eyemask that essentially locks your head in place so you won’t bob midflight (or mid-car ride!) and wake yourself up. All that airplane turbulence is so mad you’re about to steal its thunder with this gizmo.
Checkout a TikTok of the airplane head rest in action.
Promising review: “This is exactly what I needed for when I travel. I hate that I constantly fall forward or to the side when I fall asleep. This makes it so much easier, and I can still wear my earbuds and be in another world and sleep comfortably. Great idea!” —Miss Erini
Get it from Amazon for $17.99 (available in three colors).
33. A rectangular lazy Susan to turn you into a legitimate fridge wizard by holding *way* more than the traditional round version. This features 360-degree rotation, so when you install it in the fridge, you can easily access condiments and foods at the “back” by spinning them closer to yourself. No more accidentally dumping pickle jars on your unsuspecting feet!!
Promising review: “TikTok made me buy it but I’m not mad about it. This is a good sized Lazy Susan that makes it easy to see everything in it. My husband saw it and said ‘Nope, I prefer the round one,’ then I pulled it out and his reply was ‘Okay, I do like this.” If it gets a pass from my husband then I know it’s a good choice.” —Judith Melvin
Get it from Amazon for $19.99 (also available in a two-pack).
34. A 52-week tear-off meal planning pad with space to plan all your meals in advance, plus a weekly shopping list you can grab and take to the store with you.
Check out a TikTok of the weekly meal planning pad in action.
Sweetzer and Orange is a small business specializing in planners, stationery, and educational products.
Promising review: “The magnet is great, sticks to fridge very well, does not slide or move. Perfect for planning meals and adding needed grocery items to the right side. Then you just tear off the right side and head to the store. This has made our family meal planning so much easier!” —SandyBeach
Get it from Amazon for $8.99.
35. A delightfully efficient wooden bread bow knife to get you easy, perfectly sliced cuts of thick breads like sourdough loaves and baguettes every time. Your fancy sandwich game is about to get out of control.
Check out a TikTok of the bread bow knife in action.
Promising review: “I recently purchased a bread knife, and it has become an essential tool in my kitchen. The serrated blade effortlessly slices through various types of bread, providing clean and even cuts. The ergonomic handle ensures a comfortable grip, making it easy to maneuver. It’s a reliable and efficient addition to my kitchen arsenal, highly recommended for anyone who loves fresh, perfectly sliced bread.” —Mykayla Stump
Get it from Amazon for $22.99.
36. A set of deep set heart-shaped salad plates because sometimes the way to your heart is through a BIG OLE Caesar salad loaded with whatever flavor of crouton Trader Joe’s came up with this week.
Promising review: “The quality is amazing. Bright white, ceramic! I loved them so much I ordered another set! Obsessed with them!” —christina lowie
“TikTok made me buy it. I’m gonna replace all of my plates and bowls with these.” —Nelson Green
Get a set of two from Amazon for $19.83+ (available in three sizes).
37. A set of packing cubes to not only save space, but keep everything nice and organized, so you can just plop your “pants cube” or your “socks and underwear cube” directly into the drawers when you reach your destination.
Promising review: “I found out about the packing cubes on TikTok from a woman that travels all over. She mentioned these travel cubes and knew I had to get them. I travel and usually stay in one spot for more than a month so packing gets tricky. I can now pack more neatly and have more room for all the clothes I travel with.” —Magen Vaughn
Get a six-piece set from Amazon for $26.99.
38. A buildable Electric Glow Stick lipstick with a sheer, subtle glitter and a unique rosy tint formulated with ~pH technology~ so it will adapt to your own personalized shade. Bonus: reviewers *love* this as a subtle, rosy blush — a cheaper alternative to expensive pH adaptive versions!
Reviews have been edited for length and/or clarity.
