HEALTH
The era of the in-depth brand and gaming creator partnership has arrived
![The era of the in-depth brand and gaming creator partnership has arrived](https://connecticutnewspress.com/wp-content/uploads/2024/07/14200-the-era-of-the-in-depth-brand-and-gaming-creator-partnership-has-arrived-780x470.jpg)
To reach gamers outside of video games, brands have moved beyond one-off activations based on specific intellectual properties toward more fully integrated programs that span across all aspects of a creator’s community and fandom…