HEALTH
Media Buying Briefing: Retail media has become a full-funnel play for media agencies
![Media Buying Briefing: Retail media has become a full-funnel play for media agencies](https://connecticutnewspress.com/wp-content/uploads/2024/07/14603-media-buying-briefing-retail-media-has-become-a-full-funnel-play-for-media-agencies-780x470.jpg)
Holding companies as well as independents have stepped up their resource-building around retail media and the broader catch-all of commerce media — although there’s a lack of standardization around the terminology used in the space…