HEALTH

Why DSP technology isn’t the future of TV advertising

Philip Inghelbrecht, CEO, co-founder, Tatari Programmatic and DSP technologies have redefined digital advertising and upended a historic direct sales model that closely linked brands, their media agencies and publishers. Reliance on demand-side platforms and the need to reach consumers across a fractured TV landscape are happening simultaneously…

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button