The Ratings Game
Apple gets about half of its revenue directly from iPhone sales. But the product is indirectly responsible for far more than that, according to one analyst.
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By one analyst’s math, Apple Inc. is expected to generate about $215 billion in iPhone revenue, or just over half of the overall company total, in the next fiscal year.
But is that the full extent of the iPhone’s impact on Apple’s AAPL business? Not even close, according to Needham.
