HEALTH

Why Roblox’s Clip It is using its billion-view moment to launch an ad product

The user experience of “Clip It” is similar to that of platforms such as TikTok and YouTube Shorts, allowing Roblox users to view, create and share short-form videos of their in-game avatars. Since launching in March 2024, it has rapidly become one of the most popular experiences on Roblox…

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