TikTok’s adding a new AI tool for marketers, with business users now able to generate video clips within it Symphony Creative Studio element.
As you can see in this example sequence, TikTok’s new video generation process will be able to create TikTok-aligned video clips for you, based on a product description or URL, with the system able to drag in images from the URL to build into an AI generated video clip.
Which, presumably, will have variable results, but the idea is that this process will make it easier for all brands to get into TikTok, without requiring video creation nous, or platform knowledge, as the videos created will be formatted in the style of popular TikTok trends.
As explained by TikTok:
“Input the information and assets for your brand or product, or import them directly from a URL. Symphony Creative Studio generates a range of video options with unique layouts and scripts. These videos draw inspiration from TikTok’s top-performing content and incorporate licensed assets – videos, images, sounds, and avatars sourced from partners like Billo and Getty Images – all cleared for commercial use to help make your content TikTok-ready.”
You can also include a digital avatar to narrate your video script, another of TikTok’s new AI tricks, while you’ll also be able to create clips in different languages to help reach new markets.
You’ll also be able to edit and customize the outputs before using them.
It’s the latest in TikTok’s generative AI toolset for marketers, adding to its existing script generation, idea prompts, and image generation functions.
And it looks pretty impressive, at least in demo form, while TikTok’s digital avatars have been a big hit in the Chinese market, enabling brands to run sales live streams 24/7.
There may be some experimentation involved to ensure you get what you’re after, but they may be worth testing out, just to see just how good (or not) they are, and whether you can use these AI generations to help promote your brand.
TikTok has been reasonably cautious with its AI tools, resisting the urge to roll out AI chatbots like Meta, and instead focusing on more practical processes for its AI tools. The result of that could be more valuable AI options like this, which, if it works as advertised, will see a lot more brands jumping onto TikTok trends.
An interesting experiment either way. You can read more about TikTok’s AI creation suite here.
