Bag Charms Are Dominating Celebrity Street Style — These 17 Make the Perfect Valentine’s Day Gift
You don’t need a Birkin to “Jane Birkinify” your bag.
Courtesy of BaubleBar and Gucci
If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
Bag charms are back in a big way, and they’re converting even the most simplistic dressers to a maximalist aesthetic. From the runway to social media to street style, this undeniably fun accessory seems to have everyone in a chokehold.
On TikTok, the hashtag “birkinify” is trending, and describes the act of adorning one’s handbag — Hermès Birkin or other — with charms, keychains, twillies and beads. Dua Lipa and Lily Allen are just two famous faces spotted with decked out Birkin bags, and Gigi Hadid recently jazzed up her mini yellow Miu Miu with an assortment of charms, including her coveted Bag Ting from String Ting.
Below, we rounded up 17 bag charms that are the epitome of playful meets chic, from a variety of independent designers and large fashion houses like Loewe, Gucci and Prada. Plus, they make the perfect Valentine’s Day gift.
Versace La Medusa Charm
This dream V-Day present is available in four equally adorable colorways.
Free People Friendship Swag Charm
Available in three charm varieties.
Vera Bradley UO Exclusive 3D Bunny Bag Charm
Part of Urban Outfitters’ exclusive collection of Vera Bradley re-editions.
Loewe Anagram Pebble Keyring in Brass
This engraved brass keyring is also available in silver.
Tory Burch Pearl Key Ring
Timeless.
Susan Alexandra Lolita Bag Charm Keychain
Check out more of Susan Alexandra’s sweet beaded designs.
Tory Burch Sheep Key Fob
A match made in leather and shearling heaven.
Baublebar Custom Pisa Bag Charm
Select 10 beads from dozens of choices: hearts, faces, disco balls, snacks and so on. While this custom option likely won’t arrive in time for Valentine’s Day, it may very well be worth the wait. Check out more of Baublebar’s ready-to-ship bag charms here.
BaubleBar Pearl And Bead Bag Charm
A similar look without the customization.
Related: The 67 Most Dazzling Jewelry Gifts to Spoil Your Valentine at Every Price Point
String Ting Big Chakra Energy Bag Ting
Gigi Hadid, Dua Lipa, Kendall Jenner, Justin Bieber and Blackpink are just a few famous fans of String Ting.
Madewell Double Heart Beaded Bag Charm
A similar design in a more neutral colorway.
Loewe Squid Bag Charm in Wool Felt
No one does charms quite like Loewe.
Coach Cherry Bag Charm
Coach also makes some of the best bag charms in the game.
Free People Cherry Bag Charm
One more cherry charm for good measure.
