Amid rising competition in AI development, Meta’s re-aligning its workforce to maximize its AI efforts, by cutting around 4,000 jobs, while hiring more AI engineers.
As reported by Business Insider, Meta’s looking to cull around 5% of its global workforce as it looks to re-shape its business around AI development.
As per BI:
“In an internal memo announcing the cuts, the Meta chief Mark Zuckerberg said he “decided to raise the bar on performance management and move out low-performers faster.” Zuckerberg also said Meta would backfill these roles this year. The company now appears focused on hiring engineers in the coming weeks.”
The main hiring emphasis moving forward will be machine-learning engineers, with Meta now rushing to gather up experts in the field to amplify its AI development progress.
Meta’s urgency on this front has seemingly been exacerbated by the launch of DeepSeek, a faster, and arguably better AI model which was reportedly developed for a lot less than some of the more high-profile AI projects.
And while the actual details of the project are not entirely clear, its sudden rise has underlined the need for American companies to keep pace with global AI development, in case competitors are able to innovate faster, and dominate the market.
Meta’s keen to win the AI war, and has invested heavily in its own AI initiatives. Late last month, Meta CEO Mark Zuckerberg announced that Meta will spend around $65 billion on AI initiatives in 2025 alone, with the company looking to activate up to 1.3 NVidia H100 GPUs in its AI data centers. Meta also recently switched on its “Mesa” data center in Arizona, while it’s also working on another new 2GW datacenter to expand its capacity.
Zuckerberg says that he expects this to be “a defining year for AI development,” which will likely see Meta push ahead with a raft of new AI options in its apps. Which is why it’s restructuring its staffing make-up, and it’s interesting to see just how much emphasis Meta is putting on AI, and the expansion of its AI push.
Because just a couple of years ago, it was all about the metaverse, and building for the VR future. AI has long been a part of Meta’s broader plan, but it didn’t seem to be a major focus for the company till OpenAI upped the ante by launching ChatGPT to broad praise.
Since then, Zuckerberg has seemingly become obsessed with owning the AI space, and the opportunities that it could bring. Though there is also a question as to what exactly those opportunities will be, and whether AI will actually be the transformative tool that some expect.
Of course, the next level of AI, in artificial general intelligence (AGI), or thinking machines, will be a major shift, and could revolutionize the world as we know it. But we’re nowhere close to that yet, despite claims to the contrary from OpenAI’s Sam Altman. AGI is well beyond the capacity of the smart machine learning systems we have now, and there’s no true indicator that we’ll ever be able to develop machines that can “think” like a human.
Chatbots that can convincingly answer questions is one thing, but systems that can come up with creative solutions on their own is something else, and it’s going to be some time before we reach that next plane.
With that in mind, it’s hard to know what can be truly achieved with the current AI systems, though Meta itself is keen to start replacing engineers with AI agents. Maybe that will be of more value to Meta, in providing more and more advanced models that can be structured for specific purpose, which will then create a whole new line of business opportunity for the company.
And certainly, there will be opportunity there, but it’s hard to know, at this stage, what the limits of our current AI models might be, and what level of investment they should get.
But Zuck and Co. are clearly all-in, and see big potential for AI projects. Which will extend far beyond image generation in its apps, and could provide expand Meta’s capacity to power the future.
Meta’s reportedly informing staff impacted by its layoffs early this week.
