Celebrating 20 years of guitarguitar: Behind the employee-owned gear retailer that’s revolutionizing the music industry

2024 marks the 20th anniversary of guitarguitar – one of the UK’s most cherished gear retailers, which recently announced a radical shakeup to its ownership structure.

Since it was first launched as a passion project in 2004 by Kip McBay and Graham Bell in Scotland, guitarguitar has grown to become the UK’s largest guitar retailer, expanding its team to include 160 expert employees and boasting six brick-and-mortar stores across the country.

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