HEALTH
Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge
![Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge](https://connecticutnewspress.com/wp-content/uploads/2024/03/1348-advertisers-slowly-acknowledge-that-measurement-not-targeting-might-be-the-bigger-cookie-deprecation-challenge-780x470.png)
This shift has been brewing for quite some time — to be precise, since about four years ago, when Google first voiced concerns about third-party cookies in its browser…