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Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs
![Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs](https://connecticutnewspress.com/wp-content/uploads/2024/03/2821-disney-is-rolling-out-drax-direct-a-direct-integration-with-the-industrys-largest-dsps-780x470.jpeg)
Google’s DV 360 and The Trade Desk are DRAX Direct’s launch partners, a development the entertainment giant is characterizing as a “landmark agreement…