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Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em
![Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em](https://connecticutnewspress.com/wp-content/uploads/2024/04/5412-media-buying-briefing-the-upfront-season-cant-live-with-em-cant-so-easily-change-em.gif)
A veteran content executive makes an argument for changing the upfront — but first it’s important to distinguish the presentation side from the marketplace side…