HEALTH
Brands are rethinking their CTV strategies as the channel matures
![Brands are rethinking their CTV strategies as the channel matures](https://connecticutnewspress.com/wp-content/uploads/2024/05/8806-brands-are-rethinking-their-ctv-strategies-as-the-channel-matures-780x470.webp)
Chance Johnson, Chief Commercial Officer, Nexxen CTV has been a driving force in the media and advertising industries for years, but the conversation has shifted as challenges and barriers have eased. Recently, CTV has become less of a gamble for both broadcasters and brands. In the past…