HEALTH
How Digitas North America’s Leah Askew is looking to rein in the agency’s programmatic supply sources
![How Digitas North America’s Leah Askew is looking to rein in the agency’s programmatic supply sources](https://connecticutnewspress.com/wp-content/uploads/2024/05/9020-how-digitas-north-americas-leah-askew-is-looking-to-rein-in-the-agencys-programmatic-supply-sources-780x470.jpeg)
This year the agency plans to exit the programmatic open market and only purchase auction packages through PMP deals with a limited number of SSPs…