HEALTH
How indie agencies will compete with holding companies during the upfront
![How indie agencies will compete with holding companies during the upfront](https://connecticutnewspress.com/wp-content/uploads/2024/05/9114-how-indie-agencies-will-compete-with-holding-companies-during-the-upfront-780x470.jpeg)
Agility and flexibility will be key for independent agencies to take on the holding companies as the upfront marketplace plays out over the next several weeks and months — especially as client expectations change as a result of a far more complex market…