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In the gaming industry, immersive integrations are winning the battle for marketing dollars — for now
![In the gaming industry, immersive integrations are winning the battle for marketing dollars — for now](https://connecticutnewspress.com/wp-content/uploads/2024/05/10059-in-the-gaming-industry-immersive-integrations-are-winning-the-battle-for-marketing-dollars-for-now.gif)
Intrinsic in-game advertising has not yet become a default inclusion in many brands’ marketing budgets. To get inside premium titles, marketers have instead invested in bespoke immersive brand experiences…